WORK DOMINO'S CHINA
Delivering In-Store Efficiency with a Point-of-Sale Redesign
UNDERSTAND OUR SOLUTION
Domino’s is one of the largest pizza chains in China, it aims to have 500 to 700 stores in China during the next five years, compared with the 200 now. The brand is currently operating in eight Chinese cities-Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, Suzhou, Hangzhou and Tianjin. Around 70 percent of its orders in China come from delivery orders. The company generated $13.5 billion in total sales in 2018, with a net income of $362 million.
Project Name - Domino's XPOS
Continuing its commitment to digital innovation, Domino’s China decided to redesign the company’s robust POS from the ground up, with an eye toward delivering a more modern, user-friendly experience. Together we pioneered greenfield design concepts that furthered Domino’s advantage by creating a system that increases team member efficiency, reduces user errors, and speeds time to mastery for new team members.
UX Workshop & Brainstorming Session
Key Findings on Existing System
“If it was my first day of work, I think I’d have trouble using it.” - Testing Participant
Usability tests showed that the new interface is highly challenging to novice users. By creating a design that eases the learning process, enterprise software can ultimately decrease training costs and the time needed to onboard new team members.
Creating a user-friendly UI helps reduce the number of order errors.
To account for the work environment and cognitive load of team members, the design team needs to implement a new information architecture, easy to read indicators, and visual elements that reinforced order information. In addition to increasing efficiency, these interventions assist in preventing incorrect or missing items from customer orders.
Enterprise UI challenges can be solved by using a consumer-facing approach.
By leveraging UI patterns commonly found in consumer-facing software, the design team needs to create a compelling UI experience for employees. Not only does this enhance the efficiency and proficiency of the POS system, but a consumer-like feel has the additional recognized benefits of improving employee retention, productivity, and advocacy for their employer.
Post UX Design's Key ROI Areas
reduction in clicks to place an order during initial testing
increase in employees' satisfaction and brand loyalty